Stop Guessing Where Your Ad Budget Goes
Pay-Per-Click advertising is the fastest way to generate leads for your London Ontario business. But speed without strategy means wasted budget. At ONmetrics, we combine strategic campaign architecture with continuous optimization and real-time attribution through ONclix to ensure every dollar of your ad spend generates measurable results.
The difference between a profitable PPC campaign and a money pit often comes down to one thing: attribution. Most businesses know they’re spending on Google Ads, but they can’t tell you which specific campaigns, ad groups, or keywords are driving actual revenue. ONclix solves that problem by tracking the entire customer journey from ad click to conversion.
Our PPC Management Approach
Campaign Architecture
We don’t just throw keywords into Google Ads and hope for the best — avoiding the common Google Ads mistakes small business owners make starts with proper structure. Every campaign is architecturally designed with proper account structure, themed ad groups, and strategic keyword groupings that align with your customer’s search intent. This structured approach improves Quality Scores, reduces cost-per-click, and increases ad relevance.
Bid Strategy and Budget Optimization
We use a combination of manual and automated bidding strategies based on your campaign maturity and data volume. New campaigns start with controlled manual bidding to gather data, then transition to smart bidding once we have sufficient conversion data. Your budget is allocated based on performance data — money flows toward what works.
Audience Targeting
Beyond keyword targeting, we build custom audience segments using first-party data, remarketing lists, and similar audiences. For London and Southwestern Ontario businesses, we layer geographic targeting to ensure your ads reach the right people in the right locations.
Conversion Tracking and Attribution
This is where ONmetrics truly differentiates. Standard Google Ads conversion tracking tells you a click happened. ONclix tells you which click led to which customer and how much revenue that customer generated. We track multi-touch attribution so you see the full picture — not just the last click.
Continuous Optimization
PPC is not set-and-forget. We perform weekly optimizations including search term analysis, negative keyword additions, ad copy testing, bid adjustments, and landing page refinements. Monthly strategy reviews ensure your campaigns evolve with your business goals.
What’s Included in Our PPC Services
- Google Ads campaign strategy and setup
- Account structure optimization
- Keyword research and match type strategy
- Ad copy creation and A/B testing
- Landing page recommendations
- Conversion tracking setup (Google Ads, GA4, ONclix)
- Remarketing campaign management
- Monthly ROAS reporting with revenue attribution
- Budget allocation optimization
- Quarterly strategy reviews
How Much Should You Spend on Google Ads?
Budgets vary widely by industry and competition. For a detailed breakdown, read our guide on how much Google Ads cost in London, Ontario. In London Ontario, we typically recommend starting with a minimum of $1,500-$3,000 per month in ad spend to gather meaningful data, plus management fees. The right budget depends on your industry’s cost-per-click, your conversion rate, and your customer lifetime value. We’ll help you model this during your free audit.
Frequently Asked Questions About PPC
How quickly can PPC generate leads? PPC can generate leads within the first week of launching. However, optimizing for the best cost-per-lead typically takes 2-4 weeks of data gathering and refinement.
Do you manage Meta (Facebook/Instagram) Ads too? While our primary focus is Google Ads for lead generation, we can manage Meta campaigns as part of a full-funnel strategy, especially for remarketing and brand awareness.
What ROAS should I expect? Healthy ROAS varies by industry. For professional services in London Ontario, we typically target 3:1 or higher ROAS within the first 90 days. ONclix tracks this precisely so there’s no guesswork.